SM Prime Holdings, Inc. (SM Prime) held a grand opening on Friday, April 29, for SM City San Jose Del Monte, SM Prime’s 57th mall in the Philippines.
The newest SM Supermall is SM Prime’s third in the province of Bulacan, after SM City Marilao and SM City Baliwag. It is the latest addition to the chain of shopping malls in the Philippines—owned, developed and operated by the country’s largest integrated property company.
“We continue to expand in the provincial areas as we remain optimistic about their huge potential for growth. The opening of SM City San Jose Del Monte in Bulacan is a testament to this strategic direction as we remain steadfast in developing premier destinations around the country,” SM Prime President Hans T. Sy said.
Located on a 60, 193 square-meter site in Barangay Tungkong Mangga along Quirino Highway, the 101, 407.28 square-meter, five-level mall: three levels of retail, two levels of basement parking and a pond area, will serve shoppers in San Jose Del Monte (SJDM) City and nearby towns in Bulacan, North Metro cities like Caloocan and Quezon, as well as several areas in Rizal.
SJDM is a second-tier city with predominantly middle income households, of which, 62% have family members that are Overseas Filipino Workers. The city contributes to one of the fastest growing residential and commercial hubs in the Northern Gateway of Metro Manila, covering 59 barangays.
SM City SJDM will add 101,000 square meters (sqm) in gross floor area (GFA) to the floorplate, which will bring SM Prime’s total retail space to 7.4 million sqm, the largest footprint in the country.
Furthermore, this newest retail and dining destination opens with 70% of space lease-awarded, occupying its three floors with retail stores, dining outlets, recreation and entertainment facilities, and service centers topped with commendable architectural design making it the “newest vibrant urban hub in the north of Metro Manila.”
Moreover, the exterior architectural design features crisp colors and textures. A West Plaza along Quirino Highway highlights a stepped water feature and eye-catching signage that welcomes shoppers at the mall entrance. The rear of the site overlooks a vibrant, natural landscape.
Meanwhile, SM City SJDM also houses the 56th branch of SM Cinema, which is composed of four state-of-the-art cinemas, giving a total of 1,026 cinema seats. These four new cinemas of the mall add up to a total of 311 theaters under the SM Cinema chain—the biggest cinema and exhibition brand in the Philippines, garnering a total of 60% in the market share of the entire country.
The opening of SM City San Jose Del Monte highlights SM’s confidence in the city’s booming economy, and will be a catalyst for employment and business opportunities. Its design team includes Design Coordinates, Inc., DSGN Associates, EDD Construction and New Golden City Builders.
By the end of 2016, SM Prime is targeting to have 61 malls in the Philippines.
Source: Official Press Release