Published On: Mon, Jul 14th, 2014

#NoToSofitel: UNTV Boycotts Sofitel For Media Discrimination


UNTV has started a campaign against Sofitel on Twitter and Facebook promoting the hashtags #NoToSofitel and #BoycottSofitelPH after the five-star luxury resort hotel removed the station from their TV hotel programming.

The hashtags became trends on Twitter and UNTV’s Facebook post, lamenting about Sofitel’s removal of the only public service channel in the Philippines, has been shared 2,948 times as of writing.

The boycott campaign was also announced by CEO Daniel Razon on his morning magazine program, “Good Morning Kuya”, after Sofitel’s alleged biased move and media discrimination.

Netizens immediately posted their sentiments on Twitter accompanied by the hashtags, which caused them to immediately rise up the Philippine Trends ladder. Similar to UNTV’s reaction, Twitter users expressed disappointment with the unexplained delisting of the channel.

Here are some comments:

UNTV Tweet1


UNTV Tweet2

UNTV – Your Public Service Channel’s posted the following on their Facebook page:

Una sa lahat, hindi ito ordinaryong kampanya ng boycott.
I-binoycott po kasi nila ang UNTV na nag-iisang Public Service Channel ng Pilipinas.

Inalis din nila sa kanilang TV hotel programming ang isang istasyong nagkakawanggawa at sampung taon nang kumakalinga sa mga dukha, naaapi at itinatakwil ng lipunan.

Sa ginawa ng Sofitel, hindi ba malinaw na pangmamata, panghahamak sa isang istasyong bagamat maliit ay may puso sa kapwa tao nito.

Kaya kung naniniwala ka sa panawagang ito ng UNTV CEO and Chairman na si Kuya Daniel Razon, tara na! Ngayon na!

Kaya po sa lahat ng naniniwala sa kampanyang ito, tara na sa Twitter, Instagram, Facebook, at i-post po natin ito. Ibuhos ang ating hinaing at pagbatikos. SOBRA NA! TAMA NA! (Link:

Sofitel has not released statements about the matter.



Nikki H. is a writer for Local Pulse. She enjoys keeping up to date with the latest trends and writing about them. Her favorite pastimes include traveling and exploring new locations and experiencing different cultures.



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  1. Yumeno says:

    The purpose of “Must-carry Rule” is to avoid influence out in local TV Stations.

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